ALESSI
Reimagining Alessi
This project involved a bold redesign of the Alessi logo, infusing modern aesthetics into its timeless design. The new logo retains elements that reflect Alessi's heritage in innovative design while embracing a contemporary look to appeal to today's market. The redesign not only refreshes Alessi's brand identity but also strengthens its presence in the competitive landscape of luxury household products, signalling a new era of design excellence.
The redesigned Alessi logo maintains the essence of the original while introducing modern elements to enhance brand recognition and appeal. The updated design features a sleeker, more refined typeface that conveys a sense of sophistication and contemporary style, aligning with Alessi’s reputation for high-quality, designer kitchenware. The clean lines and balanced proportions of the new logo reflect the brand’s commitment to precision and craftsmanship.
For Alessi's social media revamp, I crafted visually captivating content that embodies the brand's elegant and innovative design philosophy. Each post is meticulously designed to engage and inspire Alessi's audience, blending modern visuals with the timeless appeal of their products. This strategy not only enhances online engagement but also reinforces Alessi's position as a leader in luxury household designs.
This bus shelter advertisement for Alessi masterfully captures the essence of the brand’s elegant design ethos in a public space. Designed to catch the eye of passersby, the ad combines striking visuals of Alessi products with clean, compelling messaging. It invites commuters to envision these luxurious designs in their own homes, effectively extending Alessi's reach.
